Selling any kind of boat, from a small motorboat to a mega million dollar super yacht, is simple – you just need to find that one person who WANTS what you’re selling. When you find someone who wants a yacht or boat like yours, the sale will make itself, you wont need to convince them they need your yacht, you wont need to sell the benefits of owning a boat – They Want it.
So how do yacht brokers sell boats? Simple, they sit there waiting for buyers to come to them and tell them what they want. They show them what they have that matches this want, and they make the sale. Easy….?
Yacht brokers do a great job and frankly earn their commission, they spend a lot of money on advertising, employ photographers to take amazing photos of the yachts, pay models to pose on the yachts in exotic locations. Why, because they want to show the potential buyer something they WANT, they want the dream, they want to picture themselves in the photo, at the location, at the helm of the yacht with gin and tonic in hand.
So how does this help you sell your boat and maybe save some money?
It helps us to understand the psychology, and to use this to sell your yacht.
Private Boat sellers make a few common mistakes
1. Don’t list Too much information
They write a long list of everything on the boat, they give it’s history, tell us when the engine was last serviced, about the few cracks around the forward hatch, but don’t worry – they don’t leak! This is not helping you sell your boat. This is the kind of information you can tell the buyer in person, when he’s standing on your boat, dreaming about owning your boat. With classified yacht adverts, your paying for work count. Sell the Dream.
2. Don’t use Poor Photos
You need to show the buyer the Boat or Yacht for sale is what they WANT.
Take some great photos, lots and choose the best. Take photos of the interior, but move all the bags and clutter up on deck, get it out of the way, make the yacht look bright and spacious.
Now put your advert in front of people who WANT what your selling. There’s lots of ways to do this, and we suggest not one method but several.
Start by advertising on websites like BoatYardSales.com where currently the basic classified boat sales listing is free. But remember, you need to show people the boat or yacht your selling is what they WANT. Remember, the more photos you add, the more they will see something they want. …Sell The Dream.